On October 6, 2006, President Bush signed the Trademark Dilution Revision Act (“the Act”), which broadens the scope of protection to owners of famous trademarks seeking injunctive relief by lowering the standard of proof required to establish a cause of action for dilution. Among other revisions, the Act also attempts to provide greater clarity to dilution jurisprudence as it defines several trademark terms of art, including the meaning of a “famous” mark, and the two types of dilution — dilution by “blurring” and dilution by “tarnishment.” According to INTA President Paul W. Reidl, Associate General Counsel of E. & J. Gallo Winery, the Act “gives brand owners a powerful tool for protecting the trademarks they have worked so hard to build.”
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